Pricing in the marketing channel can be thought of as analogous to:
A) Family eating last.
B) Who gets what "piece of the pie".
C) Having fair-weather friends.
D) Giving out life jackets on the Titanic.
E) He or she who laughs last laughs best.

Question

Quizplus · Accepted Answer

Pricing in the marketing channel determines how the rewards or profits will be divided among the different members of the channel, just like how the pieces of a pie are divided among family members.

Pricing in the Marketing Channel Can Be Thought of as Analogous