Ideally,the channel manager should set the margins offered the channel members:
A) So that margins would vary in direct proportion to the functions performed by the different classes of channel members.
B) So that margins would vary in inverse proportion to the functions performed by the different classes of channel members.
C) At a level at which the manufacturer can earn a reasonable profit.
D) At a level that covers all the costs of all channel members.
E) So that they entice channel members to promote the product.

Question

Quizplus · Accepted Answer

The channel manager should set margins in direct proportion to the functions performed by channel members to ensure fair compensation for their efforts and encourage effective channel performance.

Ideally,the Channel Manager Should Set the Margins Offered the Channel