Which of the following is a disadvantage of online focus groups?
A) It requires participants to assemble at a central location.
B) Determining the identity of people who constitute an online sample is difficult.
C) When compared to other methods, it takes a longer time to tabulate and analyze the results.
D) The cost of conducting online focus groups is greater than most other qualitative methods.
E) It is difficult to access people and events across different time zones using online focus groups.

Question

Quizplus · Accepted Answer

Determining the identity of people who constitute an online sample is difficult. This is a disadvantage of online focus groups because it can be difficult to ensure that the participants are representative of the target population. There may be concerns about the accuracy and validity of the data collected if the sample is not truly representative.

Which of the Following Is a Disadvantage of Online Focus