After a research instrument is selected,the next step in the marketing research process is ________.
A) selecting a sampling method
B) interpreting the findings
C) implementing the research plan
D) drawing conclusions from the findings
E) selecting a research approach

Question

Quizplus · Accepted Answer

Once a research instrument is selected, the next step is to implement the research plan, which involves collecting and analyzing data according to the chosen instrument and research approach. This step typically includes selecting a sampling method as well, but that is a sub-step of implementing the research plan. Interpreting the findings and drawing conclusions from the findings come later in the process, after the data has been collected and analyzed.

After a Research Instrument Is Selected,the Next Step in the Marketing