Which of the following is a quantitative Internet-based research approach?
A) online survey
B) online focus group
C) online listening
D) behavioral targeting
E) social tracking

Question

Quizplus · Accepted Answer

Online surveys are a quantitative research approach that involves collecting numerical data through structured questions presented to a sample of respondents over the internet. This method allows for the generation of statistical data that can be analyzed and interpreted to make informed decisions. The other options listed are qualitative research approaches or marketing techniques that do not necessarily involve data collection or analysis.

Which of the Following Is a Quantitative Internet-Based Research Approach