Which of the following statements is true of international marketing research?
A) International marketing research has declined over the past decade due to global economic decline.
B) Conducting personal interviews in developing countries is generally less difficult and less expensive than doing so in developed nations.
C) International researchers follow a different set of steps in marketing research than domestic researchers.
D) Language translation in international marketing research typically increases costs and raises the risk of errors.
E) International researchers benefit from useful secondary data that is available online, so primary data is typically unnecessary.

Question

Quizplus · Accepted Answer

Language translation in international marketing research can be a challenge and increases costs. The risk of errors is also higher as language nuances can be lost in translation.

Note: Option A is incorrect as global economic decline has not necessarily affected international marketing research. Option B is incorrect as conducting personal interviews in developing countries can be more challenging due to language barriers and limited access to resources. Option C is incorrect as the steps in marketing research are generally similar for domestic and international research. Option E is incorrect as while secondary data is useful, primary data is still necessary for more specific and targeted insights.

Which of the Following Statements Is True of International Marketing