Question 1

Which of the following describes a for-profit rather than a nonprofit?

Accepted Answer

For-profit organizations prioritize market segments most likely to respond to their offerings to maximize profits, unlike nonprofits which may focus on broader or underserved communities.

Question 2

Nonprofit organizations differ from profit organizations in that nonprofit organizations

Accepted Answer

Nonprofit organizations often serve populations that may not actively seek out their services or may even resist them, such as public health initiatives or social services, unlike profit organizations that focus on market segments likely to generate revenue.

Question 3

In many public assistance programs,about half the people who are eligible do not participate because they do not want to devote the required time or effort or are just plain embarrassed to seek help.Such people are not willing to ______.

Accepted Answer

These individuals are not willing to "pay the nonfinancial price," which refers to the time, effort, or embarrassment involved in participating in public assistance programs.

Question 4

Which of the following is true of nonprofit organizations?

Accepted Answer

Nonprofit services can vary greatly due to differences in resources, management, and mission focus, leading to variability in service delivery.

Question 5

Which of the following statements is true of the marketing strategies of nonprofit organizations?

Accepted Answer

Nonprofit organizations focus on generating enough funds to cover their expenses rather than making a profit, as their primary goal is to fulfill their mission rather than financial gain.

Question 6

It could be said that,at least from a marketing perspective,it is harder to convey the advantages of adopting a plastic-free lifestyle,than it is to sell the idea of having a microwave oven.This sentiment indicates that the benefit strength of many nonprofit offerings is quite ______.

Accepted Answer

The sentiment suggests that the benefits of nonprofit offerings, like adopting a plastic-free lifestyle, are not as easily communicated or perceived as those of consumer products like microwave ovens, indicating they are weak or indirect.

Question 7

Wildside Inc.,a company that organizes wildlife tours,gives equal importance to customers and employees.The managers at Wildside Inc.ensure that the employees of the company are satisfied with their jobs.They believe that the employees should be kept happy as they are the brand ambassadors of the company.This scenario is an example of _____ marketing.

Accepted Answer

Internal marketing focuses on ensuring that employees are satisfied and motivated, as they are crucial to delivering quality service and representing the brand effectively.

Question 8

Nonprofit organization marketing is the effort by nonprofit organizations to compete with private-sector organizations by providing better customer services and gaining customer loyalty.

Accepted Answer

Nonprofit organization marketing focuses on promoting the organization's mission, attracting donors, and engaging volunteers, rather than competing with private-sector organizations.

Question 9

A _____ is an announcement that promotes a program of a federal,state,or local government or of a nonprofit organization.

Accepted Answer

A public service advertisement is designed to inform or educate the public about issues or programs related to government or nonprofit organizations.

Question 10

So far as promotion decisions are concerned,many nonprofit organizations are explicitly or implicitly prohibited from advertising,thus limiting their promotion options.Are federal agencies included in this category?

Accepted Answer

Most federal agencies are included in the category of nonprofit organizations that are restricted from advertising, either explicitly or implicitly.

Question 11

Which of the following statements is true of internal marketing?

Accepted Answer

Internal marketing emphasizes the importance of employees in delivering quality service and building long-term customer relationships, applicable to both goods and service firms.

Question 12

Which of the following statements is true in comparing for-profit service firms and nonprofit organizations?

Accepted Answer

Both for-profit service firms and nonprofit organizations often require the customer to be present during the production process, such as in education or healthcare services.

Question 13

When considering the range of involvement that the target audience/customers have with a product,how do private-sector service organizations (business)and nonprofit organizations generally compare?

Accepted Answer

The answer of When considering the range of involvement that...

Question 14

Which of the following is a difference between profit organizations and nonprofit organizations?

Accepted Answer

Profit organizations aim to maximize profits and sales, while nonprofit organizations focus on redistributing income to support their missions and causes.

Question 15

Insurance claims are an example of ______.

Accepted Answer

Insurance claims involve a separation between payers (insurance companies) and users (policyholders) in the profit sector, as the insurance company pays for the claims while the policyholder uses the service.

Question 16

Employees who like their jobs and are satisfied with the firm they work for are more likely to deliver superior service to customers.

Accepted Answer

Research and studies in organizational behavior suggest that job satisfaction and employee engagement are positively correlated with better customer service and performance.

Question 17

Nonprofit organizations account for a little over ______ percent of the economic activity in the United States.

Accepted Answer

Nonprofit organizations account for a little over 20 percent of the economic activity in the United States.

Question 18

Although the strategy of internal marketing applies to goods manufacturers as well as service firms,it is even more critical in service firms.

Accepted Answer

Internal marketing is crucial for service firms because employees often directly interact with customers, making their engagement and satisfaction vital for delivering quality service.

Question 19

Internal marketing is more important for goods manufacturers than service firms.

Accepted Answer

Internal marketing is crucial for service firms as employees often directly interact with customers, impacting service quality and customer satisfaction.

Question 20

Services,such as libraries,fire protection,and police protection are examples of ______.

Accepted Answer

The answer of Services,such as libraries,fire protection,and police protection are...

Quiz 12: Services and Nonprofit Organization Marketing