A road map for the marketing activities of an organization for a specified future time period, such as one year or five years, is referred to as a
A) business plan.
B) marketing objective.
C) marketing plan.
D) marketing strategy.
E) marketing program.

Question

Quizplus · Accepted Answer

A marketing plan is a comprehensive document that outlines a company's marketing efforts for a specific period, detailing strategies, objectives, and actions to achieve marketing goals.

A Road Map for the Marketing Activities of an Organization