When a single measure, such as website traffic sources, is shown as part of a larger marketing dashboard, it is referred to as
A) trend analysis.
B) a marketing measurement.
C) a marketing gauge.
D) a marketing metric.
E) value analysis.

Question

Quizplus · Accepted Answer

A marketing metric is a quantifiable measure used to track and assess the status or performance of a specific marketing process, such as website traffic sources, within a larger marketing dashboard.

When a Single Measure, Such as Website Traffic Sources, Is