Question 1

JND is another name for Weber's Law.

Accepted Answer

The answer of JND is another name for Weber's Law....

Question 2

You can understand the following sentence because of the Gestalt principle of closure. Perskction is imphlcant in undurwsfjling conlhmer behlshor

Accepted Answer

The Gestalt principle of closure states that we tend to perceive objects as complete, even when they are incomplete. In the sentence "Perskction is imphlcant in undurwsfjling conlhmer behlshor", the letters are scrambled, but we can still understand the sentence because our brains fill in the missing letters.

Question 3

The particular colour combination which companies use for their packaging and other marketing communications is referred to as their colour code.

Accepted Answer

The specific color combination used by companies for branding and marketing is referred to as their "color scheme" or "brand colors," not "color code."

Question 4

A phoneme is another word for an individual sound. Researchers have shown that decomposing brand names into phonemes does not have an affect consumer evaluations about properties of a product.

Accepted Answer

Research has shown that phonemes can influence consumer perceptions and evaluations of brand names, affecting how they perceive the properties of a product.

Question 5

Rumours of satanic messages recorded backward on rock records (such as Led Zeppelin's Stairway to Heaven) has led concerned groups to ask for warning labels on these records because of their influence on people. Their concern is justified.

Accepted Answer

There is no scientific evidence to support the claim that backward messages in music have any influence on behavior or can be consciously understood by listeners.

Question 6

The use of a flame on a label for a fire extinguisher is an example of an index.

Accepted Answer

A flame on a label for a fire extinguisher is an example of an index because it provides a visual indication of the type of fire the extinguisher is designed to put out.

Question 7

The emotional experience a consumer derives from a product has become less important over time.

Accepted Answer

The emotional experience a consumer derives from a product has become more important over time as brands focus on creating meaningful connections and enhancing customer satisfaction.

Question 8

If the tempo of "functional music" is increased in the mid- afternoon, workers are stimulated to increase their production rates.

Accepted Answer

Increasing the tempo of functional music can enhance alertness and energy levels, potentially leading to increased productivity among workers.

Question 9

Most stimuli in the environment are noticed and registered by consumers.

Accepted Answer

Most stimuli in the environment are not noticed by consumers because the human brain filters out a large amount of sensory information to prevent overload, focusing only on what is deemed relevant or necessary.

Question 10

Irrespective of the country there is no difference in consumers' reactions to odours.

Accepted Answer

Consumer reactions to odours can vary significantly across different cultures and countries due to cultural preferences, experiences, and associations with certain smells.

Question 11

Dogs can hear sounds of far higher frequency than humans can. The differential threshold refers to the difference between what two organisms, such as a person and a dog, can detect through the same sensory channel.

Accepted Answer

The differential threshold, also known as the just noticeable difference (JND), refers to the minimum difference in intensity between two stimuli required for them to be perceived as different, rather than the differences in sensory capabilities between two different organisms.

Question 12

For subliminal perception to occur, the stimulus must be presented below the level of the consumer's awareness.

Accepted Answer

Subliminal perception refers to the processing of stimuli below the threshold of conscious awareness. This means that the consumer is not consciously aware of the presentation of the stimulus.

Question 13

Cross- cultural research indicates a consistent preference for blue as consumers' favourite colour.

Accepted Answer

Cross-cultural research has consistently found that blue is the most preferred color among consumers worldwide.

Question 14

The manner in which a company appeals to consumers' senses can result in a competitive advantage.

Accepted Answer

The answer of The manner in which a company appeals...

Question 15

There is virtually no proof that truly subliminal messages have any persuasive effect on consumer behaviour.

Accepted Answer

Research has shown that while subliminal messages can influence perception and mood, there is little evidence to suggest they have a significant impact on consumer behavior or decision-making.

Question 16

There is evidence to indicate that differences exist between genders in regards to the sense of smell.

Accepted Answer

Studies have shown that women tend to have a better sense of smell than men, particularly in regards to identifying and discriminating between different odors. This may be due to biological and hormonal differences between the sexes.

Question 17

Stimuli that differ from from others around them are more likely to be noticed. This is known as contrast.

Accepted Answer

Contrast refers to the difference in visual properties that makes an object distinguishable from other objects and the background, making it more noticeable.

Question 18

Some colour combinations come to be associates so strongly with the corporation they become known as the company's trade dress.

Accepted Answer

Trade dress refers to the visual appearance of a product or its packaging that signifies the source of the product to consumers, and color combinations can be a part of this.

Question 19

While browsing a website online, Samuel was surprised to see an banner advertisement that had images moving within it. Samuel has just been exposed to a rich media advertisement.

Accepted Answer

Rich media advertisements are interactive ads that can include moving images, video, or other elements that engage users beyond static images or text.

Question 20

The sound emitted by a dog whistle is too high to be detected by human ears. This is an illustration of a stimulation that is beyond our absolute threshold.

Accepted Answer

The statement is true. The sound emitted by a dog whistle is at a frequency too high to be detected by human ears, and therefore is beyond our absolute threshold.

Quiz 2: Consumer and Social Well-Being