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Consumer Behaviour Study Set 3
Quiz 16: Research Methods
Path 4
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Question 61
Multiple Choice
Nathalie has very long hair, and brushes it fifty strokes in the morning and another fifty at night to keep it looking beautiful. She is performing a/an:
Question 62
Short Answer
The outpouring of affection and adoration for Elvis Presley, even years after his death, has to mean that to many consumers, Elvis is .
Question 63
Short Answer
An analysis of the underlying structure of many myths reveals that two opposing ends of a dimension are represented, such as good vs. evil. This structure is known as .
Question 64
Short Answer
During their daily "retreat" at Starbucks, Whitney's friend, Gab, recommended an aromatherapy bath and a glass of Chardonnay to brighten her mood. Whitney took Gab's advice because it made sense within the context of the shared meaning of the in which they lived, worked and consumed.
Question 65
Short Answer
As part of the ritual of eating, an etiquette book would be considered an example of .
Question 66
Multiple Choice
Ritual artifacts are:
Question 67
Short Answer
Within a culture, rules which are explicitly decided upon to guide behaviour, such as a red traffic light means "stop," are called .
Question 68
Multiple Choice
The way in which a system is adapted to its habitat is termed:
Question 69
Short Answer
Objects which are set apart from the normal and treated with some degree of respect or awe (and which may or may not be associated with religion) are termed .
Question 70
Multiple Choice
Which functional area of culture is most related to the idea of a common worldview?
Question 71
Short Answer
The rites of passage of consumers consist of three phases, , and .
Question 72
Short Answer
Cannibalism involves a taboo or forbidden behaviour, calling for strong punishment from other members of a society. Such customs, with strong moral overtones, are called .
Question 73
Short Answer
A custom is an example of a norm
Question 74
Short Answer
A Christmas cracker can be considered to be a _ .
Question 75
Multiple Choice
A phaser from the original Star Trek show, Archie Bunker's chair from All in the Family, and one of John Lennon's guitars are all examples of how common objects can take on sacred meaning through a process known as _.
Question 76
Short Answer
The red sequined shoes worn by Judy Garland in The Wizard of Oz are displayed by the Smithsonian Institution. By a process of they have become sacred.
Question 77
Short Answer
Myths that serve to emphasize all components of the universe are part of a single picture are termed .
Question 78
Multiple Choice
Carl Thorne has just passed the final test to become a member of a college fraternity. This rite of passage has moved Carl from being an individual to being a member of a bonded group. When Carl receives his "fraternity pin" in a final ceremony and joins his new brothers, he will have passed through a final stage or phase of a rite of passage metamorphosis in college. According to the text, what would this final stage be called?
Question 79
Short Answer
In the third stage of the gift- giving ritual, the bonds between giver and recipient are evaluated and the relationship between them adjusted according to the perceived value of the gift. This third stage is known as