Question 1

One of the fundamental premises of the modern field of consumer behaviour is that people often buy products, not for what they do, but for what they:
A) cost
B) promise
C) mean
D) look like
E) appear to do

Accepted Answer

People often buy products for the symbolic meanings they hold, such as status, identity, or emotional connection, rather than just their functional utility.

Question 2

Which of the following is not an example of a demographic variable?
A) gender
B) age
C) ethnicity
D) lifestyle
E) geography

Accepted Answer

Lifestyle is not a demographic variable because it is not a characteristic that is fixed at birth.

Question 3

Considering the dramatic growth of shopping centres worldwide, toward what country would you point a businessperson that was interested in locating in the largest shopping mall in the world?
A) Australia
B) United States
C) Canada
D) China
E) Germany

Accepted Answer

The largest shopping mall in the world by total area is the South China Mall located in Dongguan, China.

Question 4

A young, successful actor, Raoul, thinks of his new BMW as part of his new identity. His relationship with this product is
A) nostalgic attachment
B) interdependence
C) self- concept attachment
D) reciprocity
E) love

Accepted Answer

Raoul sees the BMW as part of his new identity, which aligns with self-concept attachment, where a product helps to establish the user's identity.

Question 5

Name four types of relationships a person may have with a product.

Accepted Answer

The answer of Name four types of relationships a person...

Question 6

A low tar claim in an advertisement for Brand X cigarettes proved to be misleading. Which Act was violated?

Accepted Answer

The answer of A low tar claim in an advertisement...

Question 7

Thirteen- year- old Sophie's mother has just purchased a new outfit for her. In Sophie's eyes this is viewed as .

Accepted Answer

The answer of Thirteen- year- old Sophie's mother has just...

Question 8

Marketers use various mythical creatures and personalities, such as the Pillsbury Doughboy or Sasquatch, to create an identity for their products. The personalities become well- known in popular culture, and are effective representatives for their products. Such figures are called:
A) spokescharacters
B) product determinants
C) marketing figures
D) product symbols
E) Q factors

Accepted Answer

Spokescharacters are fictional characters created by marketers to represent a brand or product, becoming recognizable and associated with the product in popular culture.

Question 9

Research has shown that heavy Web users are less likely to spend time with friends and family, but they report far more offline contact with family members than nonusers. How should this be interpreted by marketers?
A) The findings emphasize the need for smaller companies to go global on the Web
B) There is probably a third factor involved, such as personality, which increases the interactions among family of some heavy Web users but decreases the interaction among others
C) Respondents in marketing research many times misrepresent the truth about sensitive items
D) Heavy Web users are an ideal market segment for purchases of family- oriented products, such as board games
E) Respondents are not sure what Web use is, therefore they are answering in ways that misrepresent their actual behaviour.

Accepted Answer

The findings suggest that personality or another third factor might influence the varying levels of family interaction among heavy Web users, rather than Web usage itself being the direct cause.

Question 10

The study of the processes involved when individuals or groups select, purchase, use, or dispose of products, services, ideas, or experiences to satisfy needs and desires is called:
A) Role Theory
B) Market Research
C) Psychographics
D) Market Segmentation
E) Consumer Behaviour

Accepted Answer

Consumer Behaviour is the study of the processes involved when individuals or groups select, purchase, use, or dispose of products, services, ideas, or experiences to satisfy needs and desires.

Question 11

Jeff has begun closely tracking his customers buying habits in order to enhance his company's customer service. Jeff is engaging in:
A) market segmentation
B) role playing
C) market surveillance
D) database marketing
E) market spying

Accepted Answer

Jeff is engaging in database marketing, which involves collecting and analyzing customer data to improve customer service and tailor marketing efforts.

Question 12

The notation for business to consumers on the Internet is .

Accepted Answer

The answer of The notation for business to consumers on...

Question 13

Although research has shown that consumers think better of products made by firms they feel are behaving ethically, many "ethical" companies encounter difficulties selling their products. What is a good a reason for this?
A) products made by ethical companies are hard to find for consumers
B) ethical companies do not make good quality products
C) there is no such thing as true ethical company
D) consumers lie on surveys about ethical companies in order to appear like they care
E) sometimes consumers' buying behaviour is not consistent with their positive attitudes about ethical products

Accepted Answer

Consumers may express positive attitudes towards ethical products but their actual purchasing decisions can be influenced by other factors such as price, convenience, or brand loyalty, leading to a discrepancy between their attitudes and behaviors.

Question 14

Julie chooses a brand of lipstick that has an/a _ consistent with her underlying needs.

Accepted Answer

The answer of Julie chooses a brand of lipstick that...

Question 15

If you listed your collection of NHL rookie cards on eBay, you would be engaging in which type of commerce:
A) C2C
B) B2C
C) database
D) B2B
E) market adaptation

Accepted Answer

Selling personal items like NHL rookie cards on eBay involves consumer-to-consumer (C2C) commerce, where individuals sell directly to other individuals.

Question 16

The idea that people will distort personal information in a positive direction, particularly for attributes concerning which the consumer may hold negative self- views, is the basis behind the theory of:
A) self- expression
B) self- determination
C) self- verification
D) self- criticism
E) self- enhancement

Accepted Answer

Self-enhancement is the theory that suggests people have a tendency to present themselves in a more favorable light, especially in areas where they may have negative self-views.

Question 17

The growth of the Web has created thousands of online consumption communities. What is the biggest danger of such communities?
A) the members will feel pressure to conform to certain types of purchase behaviour
B) the members will receive bad information
C) the members will become frustrated in their communication efforts
D) the members will have no sense of belonging
E) the members of have no sense of mission

Accepted Answer

Online consumption communities often create pressure for members to conform to certain purchasing behaviors, which can lead to a lack of individuality and potentially poor purchasing decisions.

Question 18

That there is a single objective truth, that real causes exist for an outcome, are aspects of which approach to the study of consumer behaviour:
A) symbolicism
B) postmodernism
C) positivism
D) absolutism
E) interpretivism

Accepted Answer

Positivism is the approach that assumes a single objective truth and real causes for outcomes, focusing on observable, empirical evidence.

Question 19

Judy received an email stating that a person she didn't know had passed away with a large fortune. The email encouraged her to send her bank information so that she could split the wealth with the emailer. The emailer is likely a(n):
A) Counterscammer
B) Good Samaritan
C) Social Media Expert
D) Advance Fee Fraud Artist
E) Webmaster

Accepted Answer

This scenario describes a common advance fee fraud, where scammers promise a share of a large sum of money in exchange for personal information or an upfront fee.

Question 20

is the study of the processes involved when individuals or groups select, purchase, use, or dispose of products, services, or ideas, to satisfy needs and desires

Accepted Answer

The answer of is the study of the processes involved...

Quiz 1: Buying, Having, and Being: an Introduction to Consumer Behavior

One of the fundamental premises of the modern field of consumer behaviour is that people often buy products, not for what they do, but for what they:

Which of the following is not an example of a demographic variable?

Considering the dramatic growth of shopping centres worldwide, toward what country would you point a businessperson that was interested in locating in the largest shopping mall in the world?

A young, successful actor, Raoul, thinks of his new BMW as part of his new identity. His relationship with this product is

Name four types of relationships a person may have with a product.

A low tar claim in an advertisement for Brand X cigarettes proved to be misleading. Which Act was violated?

Thirteen- year- old Sophie's mother has just purchased a new outfit for her. In Sophie's eyes this is viewed as .

Marketers use various mythical creatures and personalities, such as the Pillsbury Doughboy or Sasquatch, to create an identity for their products. The personalities become well- known in popular culture, and are effective representatives for their products. Such figures are called:

Research has shown that heavy Web users are less likely to spend time with friends and family, but they report far more offline contact with family members than nonusers. How should this be interpreted by marketers?

The study of the processes involved when individuals or groups select, purchase, use, or dispose of products, services, ideas, or experiences to satisfy needs and desires is called:

Jeff has begun closely tracking his customers buying habits in order to enhance his company's customer service. Jeff is engaging in:

The notation for business to consumers on the Internet is .

Although research has shown that consumers think better of products made by firms they feel are behaving ethically, many "ethical" companies encounter difficulties selling their products. What is a good a reason for this?

Julie chooses a brand of lipstick that has an/a _ consistent with her underlying needs.

If you listed your collection of NHL rookie cards on eBay, you would be engaging in which type of commerce:

The idea that people will distort personal information in a positive direction, particularly for attributes concerning which the consumer may hold negative self- views, is the basis behind the theory of:

The growth of the Web has created thousands of online consumption communities. What is the biggest danger of such communities?

That there is a single objective truth, that real causes exist for an outcome, are aspects of which approach to the study of consumer behaviour:

Judy received an email stating that a person she didn't know had passed away with a large fortune. The email encouraged her to send her bank information so that she could split the wealth with the emailer. The emailer is likely a(n) :

is the study of the processes involved when individuals or groups select, purchase, use, or dispose of products, services, or ideas, to satisfy needs and desires