According to the brand asset valuator model, which of the components of brand equity measures the breadth of a brand's appeal?
A) differentiation
B) relevance
C) esteem
D) knowledge
E) value

Question

Quizplus · Accepted Answer

The relevance component of brand equity in the brand asset valuator model measures the breadth of a brand's appeal. This component evaluates how well a brand meets the needs and wants of its target audience and how well it resonates with them.

According to the Brand Asset Valuator Model, Which of the Components