A form of segmentation that is especially useful when marketers want to develop new product concepts is:
A) psychographic.
B) geographic.
C) behavioural.
D) benefits- sought.
E) demographic.

Question

Quizplus · Accepted Answer

Benefits-sought segmentation is useful when marketers want to develop new product concepts. This method involves dividing a market into segments by the specific benefits or outcomes that customers seek or desire from a product or service. By understanding the different benefits sought by various segments, marketers can design products that meet the specific needs and preferences of each group.

A Form of Segmentation That Is Especially Useful When Marketers