A firm targets one or more segments and designs separate offers for each under the marketing technique called:
A) universal marketing.
B) concentrated marketing.
C) undifferentiated marketing.
D) distinctive marketing.
E) differentiated marketing.

Question

Quizplus · Accepted Answer

Differentiated marketing is the marketing technique in which a firm targets one or more segments and designs separate offers for each. This approach allows the firm to tailor its offering to the specific needs, wants, and preferences of each target segment, increasing the likelihood of success in each market. This strategy is also known as multi-segment marketing.

A Firm Targets One or More Segments and Designs Separate