Dividing a market into distinct groups of buyers who might call for separate products or marketing mixes is referred to as market:
A) aggregation.
B) positioning.
C) segmentation.
D) targeting.
E) division.

Question

Quizplus · Accepted Answer

Segmentation refers to dividing a market into distinct groups of buyers who might call for separate products or marketing mixes. This is an important step in developing a successful marketing strategy as it allows companies to target specific groups of consumers with tailored messaging and products.

Dividing a Market into Distinct Groups of Buyers Who Might