Which statement BEST explains the transition from segmentation to target marketing?
A) It involves evaluating the various segments and choosing a segment or segments to focus marketing activities.
B) It is a process which transcends the understanding of needs and wants.
C) It is always about quickly to capitalise on opportunities.
D) A marketing organisation will make each segment interested in their product.
E) They are the same thing.

Question

Quizplus · Accepted Answer

Segmentation involves dividing a market into smaller groups of consumers with similar needs and characteristics. Target marketing involves selecting one or more segments to focus marketing efforts on. Therefore, the transition from segmentation to target marketing involves evaluating the various segments and choosing a segment or segments to focus marketing activities.

Which Statement BEST Explains the Transition from Segmentation to Target