A firm that seeks the lowest costs and prices in order to create the largest potential market would probably use:
A) target marketing.
B) product variety marketing.
C) micromarketing.
D) chain marketing.
E) undifferentiated marketing.

Question

Quizplus · Accepted Answer

Undifferentiated marketing, or mass marketing, aims to reach the largest potential market by offering a standardized product at a low price. This strategy relies on economies of scale to minimize costs, and is often used by companies that produce basic necessities with little differentiation between brands.

A Firm That Seeks the Lowest Costs and Prices in Order