The place a product occupies in the mind of consumers relative to competing brands is called:
A) attribute.
B) position.
C) segment.
D) image.
E) mind map.

Question

Quizplus · Accepted Answer

The place a product occupies in the mind of consumers relative to competing brands is its position. This refers to how consumers perceive the product in terms of its characteristics, benefits, and value, and how it compares to other products in the same category.

The Place a Product Occupies in the Mind of Consumers