When prospective customers give their express or implied consent for a company to communicate with them, this is known as which of the following?
A) customer acquiescence
B) prospecting
C) relationship marketing
D) permission marketing
E) none of the above

Question

Quizplus · Accepted Answer

This is known as permission marketing, where the customers have given their consent for the company to communicate with them. Customer acquiescence refers to accepting without protest, prospecting refers to searching for potential customers, and relationship marketing refers to building relationships with customers over time.

When Prospective Customers Give Their Express or Implied Consent for a Company