When a company is seeking to determine which point or points of difference to promote, it should look at several key critera. Which of the following is NOT one of the criteria for an effective point of difference?
A) For customers, it should deliver more for less.
B) It should be valuable to target buyers.
C) Buyers should be able to afford to pay for the point of difference.
D) It should be distinctive among competitors.
E) It should be difficult for competitors to copy.

Question

Quizplus · Accepted Answer

Points of difference should be valuable, affordable, distinctive, and difficult to copy. However, promising to deliver "more for less" is not a sustainable or specific criterion for an effective point of difference.

When a Company Is Seeking to Determine Which Point or Points