The process by which firms interact one- to- one with masses of customers to design products and services tailor- made to individual customers' specifications is known as:
A) hyper segmentation.
B) mass marketing.
C) mass customisation.
D) differentiated marketing.
E) intermarket segmentation.

Question

Quizplus · Accepted Answer

Mass customization is the process by which firms interact one-to-one with masses of customers to design products and services tailor-made to individual customers' specifications.

The Process by Which Firms Interact One- To- One with Masses