Market targeting is BEST described by which of the following statements?
A) Researching and preparing detailed profiles of distinct groups of buyers within the marketplace.
B) Dividing a market into smaller segments of buyers with distinct characteristics that might require separate marketing strategies.
C) Evaluating the attractiveness of distinct groups of buyers and selecting one or more groups for special attention.
D) Dividing a population into smaller segments of buyers with distinct characteristics that might require separate marketing strategies.
E) Dividing a target market into smaller segments that are likely to purchase a given brand.

Question

Quizplus · Accepted Answer

Market targeting involves evaluating the attractiveness of distinct groups of buyers and selecting one or more groups for special attention. This means that the company will focus its marketing efforts on these selected groups and develop specific marketing strategies tailored to their needs and preferences. Option A describes market segmentation, which is a precursor to market targeting. Option B and D are similar to market segmentation but do not focus on the selection of specific groups for targeting. Option E describes product positioning, which is a different marketing concept.

Market Targeting Is BEST Described by Which of the Following