Which of the following is an example of a psychographic segmentation variable?
A) education level
B) usage rate
C) purchase readiness
D) lifestyle
E) occupation

Question

Quizplus · Accepted Answer

Psychographic segmentation variables are based on consumers' personal beliefs, values, interests, and behavioral patterns. Lifestyle is an example of a psychographic segmentation variable as it describes a consumer's overall way of life, including his/her activities, interests, opinions, and behaviors. Education level, usage rate, purchase readiness, and occupation are all examples of demographic or behavioral segmentation variables.

Which of the Following Is an Example of a Psychographic