A manufacturer of toothpaste has segmented the market and developed distinct product offerings designed to appeal to the three different segments. One product offers all day protection from tooth decay; a second product offers whiter, brighter teeth; the third product offers all day mouth freshness and yet another product offers protection for sensitive teeth. Which approach to segmentation is the company MOST likely to have used?
A) usage occasion
B) demographic segmentation
C) psychographic segmentation
D) behavioural segmentation
E) benefits- sought segmentation

Question

Quizplus · Accepted Answer

The distinct product offerings designed to appeal to different segments based on the benefits they seek (all day protection from tooth decay, whiter-brighter teeth, all day mouth freshness, protection for sensitive teeth) suggest that the company has used benefits- sought segmentation.

A Manufacturer of Toothpaste Has Segmented the Market and Developed