A product's position is defined by:
A) the company.
B) the industry.
C) the competition.
D) the consumer.
E) the marketer.

Question

Quizplus · Accepted Answer

A product's position is defined by the consumer, as it is their perception of the product relative to its competitors. The other factors listed may influence the product's position indirectly, but ultimately it is the consumer's perception that determines its position in the market.

A Product's Position Is Defined By