Product adaptation involves:
A) altering both the product and the communication strategy to meet local preferences.
B) altering the product to meet local preferences with no change in communication strategy.
C) altering neither the product nor the communication strategy while entering a new market.
D) altering the product to meet minimum acceptable standards.
E) developing a new product and adapting the communication strategy to enter a new market.

Question

Quizplus · Accepted Answer

Product adaptation involves modifying a product to meet the local tastes, preferences, or regulatory requirements of a new market, without necessarily changing the way it is marketed or the communication strategy used.

Product Adaptation Involves