Country managers are the backbone of an international division that is organised on the basis of:
A) product.
B) channel.
C) geography.
D) subsidiary.
E) both A and B

Question

Quizplus · Accepted Answer

Country managers are responsible for leading and managing operations in a specific country or region. Therefore, an international division organized on the basis of geography would best utilize country managers. Option A is incorrect because product divisions would utilize product managers, and option B is incorrect because channel divisions would utilize channel managers. Option D is also incorrect because subsidiary divisions would utilize subsidiary managers. Option E is partially correct as some companies may organize their international division based on product and channel in addition to geography, but the primary role of country managers is to manage operations in a specific country or region.

Country Managers Are the Backbone of an International Division That