Straight extension of the product means:
A) introducing the product to the foreign market with major changes to the product.
B) introducing a customised product to the foreign market with existing marketing strategy.
C) introducing the product to the foreign market with minor changes to the product.
D) introducing a customised product to the foreign market with a new marketing strategy.
E) introducing the product to the foreign market without any changes to the product.

Question

Quizplus · Accepted Answer

Straight extension of the product into a foreign market means introducing the product as it is, without making any changes to the product itself.

Straight Extension of the Product Means