Market segmentation is only a means to an end. In economist's terms, market segmentation relates supply (the organization's actions)to demand (________ ).
A)tactical goals
B)customer needs
C)government regulations
D)strategic objectives

Question

Quizplus · Accepted Answer

Market segmentation is a tool that helps organizations to identify and understand the unique needs and preferences of different customer groups. Therefore, the demand being referred to in this question is customer needs. The organization's actions (supply) are then tailored to meet the specific requirements of each segment, with the ultimate goal of increasing customer satisfaction, loyalty, and profits. While tactical goals, government regulations, and strategic objectives may influence market segmentation decisions, they are not the main drivers of this process.

Market Segmentation Is Only a Means to an End