When compared to a multiple-products-multiple-market segments strategy, a one-product-and-multiple-market-segment strategy:
A)is much more profitable.
B)is a much more effective means of meeting consumers' individual needs.
C)creates greater economies of scale (cost savings)in manufacturing costs.
D)is a more effective way of meeting organizational objectives.

Question

Quizplus · Accepted Answer

A one-product-and-multiple-market-segment strategy allows a company to focus on producing a single product, which can lead to greater economies of scale in manufacturing costs. This is because the company can produce large quantities of the same product, reducing the cost per unit through efficiencies in production processes, purchasing, and distribution.

When Compared to a Multiple-Products-Multiple-Market Segments Strategy, a One-Product-And-Multiple-Market-Segment Strategy