Which of the following is an example of a single product with multiple market segments?
A)Kellogg's and Post both make bran cereals with raisins.
B)Reach Toothbrush makes several versions of its toothbrush, which are available in a soft, medium, and hard bristle and a short or normal length head.
C)Johnson's Baby Oil is advertised as a skin softener for babies and as a makeup remover for women.
D)Reebok shoes makes tennis shoes, running shoes, walking shoes, and Weeboks.

Question

Quizplus · Accepted Answer

Johnson's Baby Oil targets two different market segments: parents who want to use it as a skin softener for their babies and women who use it as a makeup remover. The other options either offer variations of a product or have different products for different activities, but do not target different segments with the same product.

Which of the Following Is an Example of a Single