Which two aspects does a market-product grid relate?
A)Total anticipated profit for each product to segments.
B)The segments of a market to products offered or potential marketing actions by the firm.
C)Total anticipated revenue for each product to market segments.
D)Estimated expenses for products sold to various market segments.

Question

Quizplus · Accepted Answer

A market-product grid relates the segments of a market to products offered or potential marketing actions by the firm. It is used to identify target markets and potential product opportunities within those markets. The grid helps marketers visualize where their products fit within the market and identify opportunities to expand their product offerings to meet the needs of different customer segments. The other options (A, C, D) do not accurately describe the purpose of a market-product grid.

Which Two Aspects Does a Market-Product Grid Relate