Which of the following statements demonstrates the formation of a segment based on family size?
A)Del Monte offers a line of canned fruit with no added sugar or artificial sweeteners.
B)Campbell's makes spicier nacho cheese sauce for its distributors in Texas than it does in Maine.
C)GE built a downsized microwave oven to hang under kitchen cabinets.
D)A fast food hamburger restaurant is open for breakfast on Sunday mornings but not on weekdays.

Question

Quizplus · Accepted Answer

GE's creation of a downsized microwave oven specifically caters to smaller households or those with limited kitchen space, indicating segmentation based on family size or living space constraints.

Which of the Following Statements Demonstrates the Formation of a Segment