Doris Lewis owns Lewis Edibles Inc., a company that makes Tongue Tinglin' B.B.Q. sauce. She wants to target local people who like the special blend of flavours found only in North Carolina mustard-based barbecue sauce. The easiest method for segmenting her market is to use ______ segmentation variables.
A)socioeconomic
B)behaviour
C)geographic
D)age

Question

Quizplus · Accepted Answer

The best choice for segmenting the market in this scenario is geographic segmentation as Doris is targeting local people who like the specific taste of North Carolina mustard-based barbecue sauce. This means that she can benefit from using location-based tactics to reach her desired audience.

Doris Lewis Owns Lewis Edibles Inc