Which of the following statements demonstrates geographic segmentation?
A)Del Monte offers a line of canned fruit with no added sugar or artificial sweeteners.
B)In China KFC sells a much spicier chicken in its restaurants that are farther away from the coastal areas.
C)GE built a downsized microwave oven to hang under kitchen cabinets.
D)A fast food hamburger restaurant is open for breakfast on Sunday mornings but not on weekdays.

Question

Quizplus · Accepted Answer

Geographic segmentation involves dividing a market based on geographical boundaries. In this case, KFC is selling a spicier chicken in restaurants farther from coastal areas, indicating they are segmenting their market based on geographic location.

Which of the Following Statements Demonstrates Geographic Segmentation