Which of the following is NOT a criterion used in forming segments?
A)potential for increased profit and ROI
B)similarity of needs of potential buyers within a segment
C)feasibility of marketing action to reach a segment
D)competitive position

Question

Quizplus · Accepted Answer

Competitive position is not a criterion used in forming segments. The other three criteria (potential for increased profit and ROI, similarity of needs of potential buyers within a segment, and feasibility of marketing action to reach a segment) are commonly used in segmenting a market.

Which of the Following Is NOT a Criterion Used in Forming