Which of the following is NOT a criterion used in forming market segments?
A)difference of needs of buyers between segments
B)similarity of needs of potential buyers within a segment
C)cost of reaching the segment
D)potential for increased profit and ROI

Question

Quizplus · Accepted Answer

Cost of reaching the segment is not a criterion used in forming market segments. The other choices, such as difference of needs between segments, similarity of needs within a segment, and potential for increased profit and ROI, are all common criteria used in market segmentation.

Which of the Following Is NOT a Criterion Used in Forming