At a Hallmark store you can find several different product lines of greeting cards, including Fresh Ink, Nature's Sketchbook, Shoebox, Maxine, Mahogany, and Tree of Life cards - all made by Hallmark for sale in its stores and intended to appeal to Different target markets. The Mahogany line is designed to appeal to African-Americans. This is an example of ________segmentation.
A)geographic
B)lifestyle
C)demographi c
D)regional

Question

Quizplus · Accepted Answer

The Mahogany line of cards is designed specifically to appeal to African-Americans, a specific demographic group. Therefore, this is an example of demographic segmentation.

At a Hallmark Store You Can Find Several Different Product