What is the challenge presented to brand managers by social media advertising?
A)Brand managers need to estimate how many users have clicked on their ads, leading to difficulties in assessing an ad's effectiveness.
B)Brand managers need to connect the cost of new social network promotions to the sales they generate.
C)Brand managers need to convince social networks to post their ads free of charge.
D)Brand managers need to create "universally appealing" ads as they cannot target specific demographics on social networks.

Question

Quizplus · Accepted Answer

With social media advertising, brand managers need to track and measure the impact of their ads on generating sales. This requires a connection between the cost of advertising and the revenue it generates. Without this, brand managers may not be able to justify the expense of social media advertising.

What Is the Challenge Presented to Brand Managers by Social