A business hoping to generate large online sales through posting ads on social networking sites, but only pay when an ad actually generates a sale, should use a performance measure of
A)a "negotiated measure," and pay $100 to post their ad for two weeks.
B)"cost per click," and pay $0.50 for every visitor who clicks on the ad and goes to their website.
C)"cost per action," and pay $50 for every purchase that originated from an ad on the site.
D)"cost per thousand," and pay $0.50 for every time an ad loads, up to $100 per month.

Question

Quizplus · Accepted Answer

The business should use a "cost per action" measure and pay $50 for every purchase that originated from an ad on the site. This ensures that the business only pays for actual sales generated from the ad, rather than just clicks or ad views.

A Business Hoping to Generate Large Online Sales Through Posting