A fixed amount of money paid for every 1,000 times an ad loads and a visitor might see it is referred to as
A)cost per action.
B)cost per thousand.
C)cost per click.
D)negotiated cost.

Question

Quizplus · Accepted Answer

Cost per thousand (CPM) is the cost of advertising based on the display of an advertising message one thousand times. This is a common pricing model in online advertising, where the ad is displayed on a website or app and the advertiser pays a fixed amount for every 1,000 impressions (views) of the ad. Cost per action (CPA) refers to a pricing model where the advertiser pays only when a specific action is taken, such as a purchase or form submission. Cost per click (CPC) refers to a pricing model where the advertiser pays only when a user clicks on the ad. Negotiated cost refers to a custom price that is negotiated between the advertiser and publisher, and is not a standardized pricing model.

A Fixed Amount of Money Paid for Every 1,000 Times