As a performance measure, share of voice is
A)the number of comments users are making on a product or a brand.
B)the brand's share or percentage of all the online social media chatter related to a product category or topic.
C)the number of users tweeting about a brand or product.
D)the percentage of comments users are making on the unique videos posted about a product or brand.

Question

Quizplus · Accepted Answer

Share of voice is the brand's share or percentage of all the online social media chatter related to a product category or topic. It's a metric used to determine the extent to which a brand is being talked about versus its competitors in a particular industry. So, the correct answer is B.

As a Performance Measure, Share of Voice Is