The number of people who have "opted in" to a brand's messages through a social media platform at a given time are referred to as
A)lookers.
B)followers.
C)visitors.
D)fans.

Question

Quizplus · Accepted Answer

The term "fans" typically refers to individuals who have voluntarily subscribed to a brand's messages on social media platforms. They are interested in the brand's content and updates, and have chosen to receive communications from the brand. The other options, "lookers," "followers," and "visitors," do not specifically indicate any level of engagement or active interest in receiving messages from the brand.

The Number of People Who Have "Opted In" to a Brand's