Cost per click is a performance measure in which thousand is a performance measure in which ________. , whereas cost per
A)a company paying a set amount to Facebook for every purchase that originated from an ad on a website; a company paying a set amount for the ad to be placed on the website for a certain amount of time
B)a company paying a set amount to Facebook for every time a user clicks on its ad and goes to its website; a company that pays pennies for every time its ad loads on a Facebook page, up to $10,000
C)a company paying a set amount to Facebook for every purchase that originated from an ad on a website; a company that pays pennies for every time its ad loads on a Facebook page, up to $10,000
D)a company that pays pennies for every time its ad loads on a Facebook page, up to $10,000; a company paying a set amount to Facebook for every time a user clicks on its ad

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Cost per click (CPC) is a performance measure in which a company pays a set amount to Facebook for every time a user clicks on its ad and goes to its website. Thousand impressions (CPM) is a performance measure in which a company pays pennies for every time its ad loads on a Facebook page, up to $10,000. Choice A and C are incorrect because they both refer to paying for purchases rather than clicks or impressions. Choice D is incorrect because it reverses the definitions of CPC and CPM.

Cost Per Click Is a Performance Measure in Which Thousand