An example of a performance measure linked to inputs or costs in social media advertising is
A)Facebook allows companies' ads to show up in pop-up windows throughout the site.
B)Facebook charges for ads to appear along the right-hand section of a Facebook webpage.
C)Facebook staff members create ads for companies who want to advertise on Facebook.
D)Facebook charges companies to create a Facebook Page for their brands.

Question

Quizplus · Accepted Answer

Facebook charges for ads to appear along the right-hand section of a Facebook webpage. This indicates that there is an input or cost associated with the placement of ads on the platform. The cost to the company is directly linked to the performance measure of how often the ad is shown and clicked on by the target audience.

An Example of a Performance Measure Linked to Inputs or Costs