A company paying a set amount to Facebook for every time a user clicks on its ad is known as_______ , whereas a company that pays pennies for every 1,000 times its ad Loads on a Facebook Page and people may see it is referred to as ________.
A)set rate; fixed amount
B)cost per click; cost per thousand
C)cost per thousand; cost per click
D)fixed amount; set rate

Question

Quizplus · Accepted Answer

Cost per click (CPC) refers to the model where advertisers pay each time a user clicks on their ad, while cost per thousand (CPM, with M standing for "mille," which is Latin for thousand) refers to the model where advertisers pay for every 1,000 impressions of their ad.

A Company Paying a Set Amount to Facebook for Every