Which measure most closely ties the cost of the social media ad to the sales revenues the ad generates?
A)Cost per thousand.
B)Cost per click.
C)Negotiated measure.
D)Cost per action.

Question

Quizplus · Accepted Answer

Cost per action (CPA) is the measure that most closely ties the cost of the social media ad to the sales revenues the ad generates. This is because CPA measures the cost of each action taken by a user, such as a sale or a lead, which allows advertisers to directly attribute revenue generated to the specific ad campaign. Cost per thousand (CPM) and cost per click (CPC) are more focused on impressions and clicks, respectively, and do not necessarily indicate actual sales. Negotiated measure is not a commonly used metric in social media advertising.

Which Measure Most Closely Ties the Cost of the Social