Question 1

Online content created by an individual outside of a professional organization without a commercial market in mind is a criterion of
A)wikis.
B)blogs.
C)online advertisements.
D)user-generated content (UGC).

Accepted Answer

User-generated content (UGC) refers to any form of content such as videos, blogs, discussion forum posts, digital images, audio files, and other forms of media that was created by users of an online system or service, often made available via social media websites. It is typically created by individuals outside of professional organizations and without a commercial market in mind, distinguishing it from content produced by professional writers, publishers, news media, and other commercial entities.

Question 2

User-generated content refers to
A)Web 3.0, a new use of the Web.
B)another term for social media.
C)the content posted by only one user on his or her private blog.
D)the content created by one user on his or her smartphone.

Accepted Answer

User-generated content refers to the content created and shared by users on social media platforms, blogs, forums, and other digital platforms. It includes text, images, videos, reviews, and comments posted by individual users rather than professional content creators. It plays a significant role in shaping online conversations and influences people's purchasing decisions. Therefore, social media is often synonymous with user-generated content.

Question 3

In classifying social media, self-disclosure is
A)the degree of acoustic, visual, and personal contact between two communication partners.
B)a growing trend in which telephone and e-mail communications contribute to one's online profile.
C)the degree to which a person's thoughts, feelings, likes, and dislikes are made public.
D)an undesirable effect of social media, in which too much personal information is given resulting in identity theft.

Accepted Answer

Self-disclosure refers to the extent to which an individual reveals personal information about themselves to others. This can include thoughts, feelings, preferences, and other aspects of their private life. In social media, self-disclosure is a way in which individuals construct and manage their online identities, often by sharing information about themselves with others. This can also influence the level of trust and intimacy that individuals share online.

Question 4

Online content that is published on a publicly accessible website or social networking site is a criterion of
A)blogs.
B)social networks.
C)wikis.
D)user-generated content (UGC).

Accepted Answer

User-generated content (UGC) is any form of content such as videos, blog posts, forum discussions, digital images, audio files, and other forms of media that is created by users of an online system or service and made available to other users or the general public. UGC can be found on publicly accessible websites or social networking sites. While blogs, social networks, and wikis all allow for user-generated content, not all content on those platforms is necessarily publicly accessible.

Question 5

Social networks are
A)specific social media like Facebook or YouTube.
B)Internet browsers.
C)the replacement for e-mail to send private messages.
D)gaming websites.

Accepted Answer

Social networks refer specifically to social media platforms like Facebook or YouTube, where people can connect with others and share content. Internet browsers, e-mail, and gaming websites are not considered social networks.

Question 6

In classifying social media, the degree of acoustic, visual, and personal contact between two communication partners is referred to as_______ , whereas the degree to Which a person's thoughts, feelings, likes, and dislikes are made public is referred to as
________.
A)social degree; emotional value
B)emotional value; social degree
C)media richness; self-disclosure
D)self-disclosure; media richness

Accepted Answer

The degree of acoustic, visual, and personal contact between two communication partners is referred to as media richness, whereas the degree to which a person's thoughts, feelings, likes, and dislikes are made public is referred to as self-disclosure. Choice C correctly identifies media richness as the degree of contact and self-disclosure as the degree of making personal information public.

Question 7

Online media where users submit news, photos, and videos-often accompanied by a feedback process to identify "popular" topics-are referred to as
A)gaming websites.
B)electronic media.
C)Facebook.
D)social media.

Accepted Answer

Online media where users can submit news, photos and videos and engage in a feedback process to identify popular topics is characteristic of social media platforms such as Twitter, Instagram and YouTube.

Question 8

A single social media site like Facebook or YouTube is referred to as a
A)gaming website.
B)electronic media.
C)social network.
D)social media.

Accepted Answer

A single social media site like Facebook or YouTube is referred to as a social network.

Question 9

As the content of a marketing website for a product moves from words to photos, videos, and animation, the media richness of the site
A)increases.
B)can be manipulated.
C)is not affected.
D)decreases.

Accepted Answer

The media richness of the site increases as more visual elements such as photos, videos, and animation are added. These elements provide a more immersive and engaging experience for the user, enhancing the overall richness of the media on the site.

Question 10

As the content of a blog or messages posted on social media sites moves from impersonal to highly personal, the level of self-disclosure ________.
A)increases
B)decreases
C)is not affected
D)undermines the credibility of the site

Accepted Answer

As the content becomes more personal, people tend to share more about themselves and hence the level of self-disclosure increases.

Question 11

In classifying social media, the degree of acoustic, visual, and personal contact between two communication partners is referred to as
A)self-disclosure.
B)social value.
C)media richness.
D)user-generated content.

Accepted Answer

The degree of acoustic, visual, and personal contact between two communication partners is referred to as media richness. Media richness is a measure of how much a communication medium supports and enhances the quality of the communication. The theory of media richness suggests that communication is more effective when it occurs via richer media, such as face-to-face interaction, than it is through leaner media, such as email or text messaging. Therefore, the degree of media richness is crucial in classifying social media.

Question 12

All the following statements about user-generated content (UGC)are true EXCEPT:
A)UGC is published on a publicly accessible website and created by end users.
B)UGC is reposting an article found in a newspaper or magazine without editing.
C)UGC shows a significant degree of creative effort.
D)UGC is consumer-generated by an individual outside of a professional organization.

Accepted Answer

UGC is not reposting an article found in a newspaper or magazine without editing. UGC is content created by end users on a publicly accessible website that shows a significant degree of creative effort, and is consumer-generated by an individual outside of a professional organization.

Question 13

Online content that shows a significant degree of creative effort and thus, is more than simply posting a newspaper or magazine article on a personal blog, is a criterion of
A)user-generated content (UGC).
B)online advertisements.
C)blogs.
D)wikis.

Accepted Answer

User-generated content (UGC) refers to content created and published by online users. Content that shows a significant degree of creative effort, such as user-generated videos, photos, and artwork, is considered UGC. This distinguishes it from simply reposting or sharing articles from other sources, such as newspapers or magazines, which do not require much creative effort. Thus, the criterion mentioned in the question is specific to UGC. The other options, online advertisements, blogs, and wikis, do not necessarily require a significant degree of creative effort for their creation.

Question 14

In comparison between face-to-face communications and telephone or e-mail communications, face-to-face has a level of media richness.
A)equal
B)higher
C)lower
D)more updated

Accepted Answer

Face-to-face communication has a higher level of media richness compared to telephone or e-mail communications because it allows for immediate feedback, use of body language and nonverbal cues, and the ability to convey a wider range of emotions and tones. Telephone and e-mail lack these aspects and are considered to have a lower level of media richness.

Question 15

Social media are
A)online media where users submit news, photos, and videos-often accompanied by a feedback process to identify "popular" topics.
B)any type of medium in which large groups of people read content generated by a business, government, or corporation.
C)only media that allow face-to-face communication.
D)online games.

Accepted Answer

Social media refers to online platforms where users can submit and share various types of content, often accompanied by features such as likes, comments, and sharing functions. These platforms can include popular sites such as Facebook, Twitter, and Instagram, among others.

Question 16

In classifying social media, media richness is ________, whereas self-disclosure is_______
A)the degree of acoustic, visual, and personal contact between two communication partners; the degree to which a person's thoughts, feelings, likes, and dislikes are made public
B)a visual measure; an emotional measure
C)the quality of the graphics and video on a website; the online conduct that leads to an unfavourable impression
D)the degree to which a person's thoughts, feelings, likes, and dislikes are made public; the degree of acoustic, visual, and personal contact between two communication partners

Accepted Answer

Media richness refers to the degree of acoustic, visual, and personal contact between communication partners, while self-disclosure refers to the degree to which individuals reveal their thoughts, feelings, likes, and dislikes to others. Therefore, option A accurately describes the two concepts.

Question 17

Which of the following statements about user-generated content (UGC)is MOST accurate?
A)UGC must show a sequential journey through posts made by a user.
B)UGC is published on a publicly accessible website or a social networking site.
C)UGC is not found on a social networking site.
D)UGC is intended for commercial profit.

Accepted Answer

User-generated content (UGC) refers to any content that is created by users of a product or service, such as reviews, comments, photos, or videos. The key characteristic of UGC is that it is published on a publicly accessible website or social networking site, allowing others to view and interact with it. Option A is incorrect because UGC does not necessarily have to show a sequential journey through posts made by a user. Option C is incorrect because UGC is often found on social networking sites. Option D is incorrect because UGC is typically created by users without the intention of commercial profit.

Question 18

A favourable image is affected by the degree of self-disclosure of a person's thoughts, feelings, likes, and dislikes. Greater self-disclosure is likely to_______ the influence on those reached.
A)undermine
B)decrease
C)increase
D)not affect

Accepted Answer

Greater self-disclosure allows for greater transparency and vulnerability, which can increase likability and trustworthiness in the eyes of others. As a result, the influence on those reached is likely to increase.

Question 19

Social networks can be classified based on both ________ and _.
A)web browsers; apps
B)textual; visual
C)media richness; self-disclosure
D)user-generated content (UGC); organization-sponsored content (OSC)

Accepted Answer

Social networks can be classified based on media richness, which refers to the extent to which a communication medium can convey information through sensory channels, and self-disclosure, which refers to the level of personal information that users share on the platform. The other options, including web browsers and apps, textual and visual content, and user-generated versus organization-sponsored content, do not encompass the full range of factors that distinguish social networks from one another.

Question 20

The various forms of online media content that are publicly available and created by end users are referred to as
A)Facebook pages.
B)user-generated content (UGC).
C)wikis.
D)net platforms.

Accepted Answer

User-generated content (UGC) refers to any type of online media content that is created by users rather than traditional media producers or publishers. This can include anything from blog posts, to social media updates, to videos, photos, and other types of digital content. Examples of UGC platforms include YouTube, Instagram, and TikTok, among others.

Quiz 20: Using Social Media and Mobile Marketing to Connect With Consumers

Online content created by an individual outside of a professional organization without a commercial market in mind is a criterion of

User-generated content refers to

In classifying social media, self-disclosure is

Online content that is published on a publicly accessible website or social networking site is a criterion of

Social networks are

In classifying social media, the degree of acoustic, visual, and personal contact between two communication partners is referred to as_ , whereas the degree to Which a person's thoughts, feelings, likes, and dislikes are made public is referred to as __.

Online media where users submit news, photos, and videos-often accompanied by a feedback process to identify "popular" topics-are referred to as

A single social media site like Facebook or YouTube is referred to as a

As the content of a marketing website for a product moves from words to photos, videos, and animation, the media richness of the site

As the content of a blog or messages posted on social media sites moves from impersonal to highly personal, the level of self-disclosure ________.

In classifying social media, the degree of acoustic, visual, and personal contact between two communication partners is referred to as

All the following statements about user-generated content (UGC) are true EXCEPT:

Online content that shows a significant degree of creative effort and thus, is more than simply posting a newspaper or magazine article on a personal blog, is a criterion of

In comparison between face-to-face communications and telephone or e-mail communications, face-to-face has a level of media richness.

Social media are

In classifying social media, media richness is __, whereas self-disclosure is_

Which of the following statements about user-generated content (UGC) is MOST accurate?

A favourable image is affected by the degree of self-disclosure of a person's thoughts, feelings, likes, and dislikes. Greater self-disclosure is likely to_______ the influence on those reached.

Social networks can be classified based on both ________ and _.

The various forms of online media content that are publicly available and created by end users are referred to as