There are many perfumes on the market, but only one that breaks down fragrances into elements so people can wear the particular scents with which they have emotional ties. The perfume's name is Demeter, and it makes over 150 different fragrances with
Names like Dirt, Lobster, Dandelion, Sugar Cookie, Brownie, Woodsmoke, Leather,
And Turpentine. According to people who use Demeter perfume, its memorable scents would be what makes it superior to other perfumes. What element of the marketing
Program is being considered when the company's owner decided initially to market the perfumes in a limited number of very exclusive specialty department stores?
A)place
B)promotion
C)price
D)product

Question

Quizplus · Accepted Answer

The decision to market the perfumes in a limited number of exclusive specialty department stores relates to the element of place in the marketing program. Place refers to the distribution channels and locations where the product is sold. By choosing exclusive specialty stores, the company is targeting a specific market segment and creating an aura of exclusivity and luxury around its product.

There Are Many Perfumes on the Market, but Only One